Connecting proud Rotterdammers and curious tourists with a GPS based tablet application
UX DESIGN, USABILITY RESEARCH
Time frame: 10 weeks | 2,5 days a week | 2013
Team: 4 bachelor students
Rtown is an application designed to bring young tourists visiting Rotterdam in contact with locals. It makes use of the knowledge and pride of ‘Rotterdammers’ to provide the tourists with exciting and personal city tours. The app guides both parties in meeting up and designing their tour. With a playful, skeuomorphic design Rtown relieves the awkwardness of meeting a stranger.
At the start of the project we decided to design for Rotterdam. This vibrant city with inhabitants of many different nationalities has a lot to offer to young travellers. We talked to many young Rotterdammers and heard them proudly explain why Rotterdam is awesome. Tourists we interviewed explained how hard it was to find ‘the good places’ and how they often felt excluded from cool events.
When we interviewed employees of the local tourist agency however, we heard a completely different story. Not only did they give us a general and boring story about Rotterdam, one of them revealed he himself would never visit the sights he tells tourists to. This insight fueled us in the entire design process. How could we connect the proud Rotterdammers with the curious yet uninformed tourists?
We looked into the details of how to match two strangers based on initial preferences. How to overcome the awkward first meeting, how to allow for ‘dumping’ someone if it didn’t work out and how to guide the users without having them feel pressured in doing certain things. The end result was a mockup and paper prototype of Rtown.
Working out the flow of all the screens of the application.
Some of the sketches I made for the design of the profile screen. We used skeuomorphic design principles to make an engaging and fun UI.
These were the screens used for paper prototyping.
Here I am simulating the situation in which the Rotterdammer and tourist approach each other for their first face to face meeting.